Resident Advisor and SoundCloud Partner to Transform Music and Event Discovery
Resident Advisor and SoundCloud have announced an exciting new partnership aimed at enhancing the connection between artists and fans, both online and on the dance floor. Launching this month, the collaboration seeks to revolutionize how users of both platforms discover music and events, bringing the electronic music community closer together than ever before.
Enhanced Music and Event Discovery
A key aspect of this partnership is the integration of Resident Advisor (RA) event information into SoundCloud profiles. This means that SoundCloud users can now seamlessly access details about upcoming events directly from the artist's SoundCloud page. Additionally, RA event pages will feature an embeddable SoundCloud widget, allowing fans to listen to an artist's tracks while exploring their live performances.
Curated Playlists and More
To further enrich the music discovery experience, RA will curate playlists on SoundCloud, showcasing the diverse world of electronic music. These playlists will highlight new and established artists, offering fans a curated listening experience that reflects RA's deep expertise in the genre. More integrations and features are planned to roll out throughout the year, promising continuous enhancements.
Empowering the Electronic Music Community
Simon Kempner, RA's Chief Operating Officer, emphasized the positive impact of the integration, stating, "The integration of RA's events API with SoundCloud's platform opens up exciting possibilities for the electronic music community. By seamlessly connecting event information across platforms, we're empowering promoters, club owners, artists, DJs, labels, and fans through increased visibility and engagement."
Enriching the Music Discovery Journey
Devi Mahadevia, Senior Vice President of Strategy & Growth at SoundCloud, echoed this enthusiasm, noting that the partnership enriches the music discovery journey for SoundCloud's listeners. "By integrating RA's events onto our platform, we're further enriching the music discovery journey for our listening community," she said, highlighting the enhanced experience for users seeking new music and live events.
Maximizing the Partnership's Potential
Artists are encouraged to take full advantage of this partnership by ensuring their RA pages are up to date with media and event information. Linking their RA account to their SoundCloud page will maximize their visibility and engagement with fans. For detailed instructions on how to create, link, or claim an artist page on RA, artists can visit the RA FAQs section.
This new alliance between Resident Advisor and SoundCloud represents a significant step forward in connecting the electronic music community, offering enhanced tools and experiences for artists and fans alike.
