PROFOUND PICK: SUBSHIFT [AUGUST 2024]
This month, we are thrilled to feature SUBSHIFT as our "PROFOUND PICK." As a talented DJ and producer hailing from the UK, SUBSHIFT has quickly made a name for himself in the electronic music scene. With releases on renowned labels like Insomniac Records, UNCOMMON, Hau5trap, Confession, and James Hype’s STEREOHYPE, his sound captures a unique blend of energetic beats and innovative production techniques. His track record of successful releases has solidified his reputation as a leading talent in the industry. SUBSHIFT also contributed to our mix series in April, showcasing his ability to create dynamic sets that connect with dance music fans.
SUBSHIFT’s rising popularity is evident through his performances at iconic venues like Ushuaia Ibiza and Ministry of Sound in London. He captivated audiences at his international headline show in Reggio Emilia, Italy, in 2023, and made a memorable debut at Tomorrowland Belgium, one of the most prestigious festivals in the world. His tracks are regularly featured in sets by top DJs like Diplo, DJ Snake, and Tchami, underscoring his impact and influence within the scene.
What’s in the pipeline?
SUBSHIFT is set to release a collaboration with Basura Boyz in September on Toolroom Records sublabel Strangelove. With a growing fan base and support from industry heavyweights, SUBSHIFT is undoubtedly a standout artist to watch in 2024.
