Josh Baker officially launches his Baker’s Dozen imprint with the long-awaited “Back It Up”

Josh Baker officially launches his Baker’s Dozen imprint with the long-awaited release of Back It Up, featuring rising London talent Omar+. A track that has already taken over dance floors and social media, Back It Up fuses Josh’s signature bass-heavy minimal house sound with Omar’s smooth, R&B-infused vocals. The collaboration, born from a chance meeting after a London show, resulted in an instant club weapon—crafted in just 24 hours and now primed to make waves worldwide.

A Viral Hit Before Its Official Release

Already a viral sensation, Back It Up has been circulating in clubs and on TikTok for months, amassing over 5,000 organic creations before its official drop. Despite being in the hands of only a select few DJs, it has become a must-have, with crowds singing along to every word well before its release. The hype surrounding the track only adds to Josh’s momentum, following his DJ Mag Breakthrough Producer of the Year award and his title as Beatports top-selling Minimal/Deep Tech artist of 2024. With a stacked Miami Music Week ahead, plus Ibiza sets for Paradise, Circoloco, and Solid Grooves, 2025 is already shaping up to be his biggest year yet.

Baker's Dozen launch party

Baker’s Dozen Label Launch Party In Manchester

The Launch Of Baker’s Dozen

“Kicking off my 2025 releases with a bang—welcoming the birth of my new label. It’s time for Back It Up,” says Josh, marking an exciting start for Baker’s Dozen. This debut release sets the tone for the label, giving fans a taste of the forward-thinking, club-ready sound Josh is known for. Joining him on this launch is Omar+, a rapidly rising artist blending UKG, house, and R&B influences. With millions of streams to his name and a growing reputation in the underground scene, Back It Up is a major moment for both artists. As Josh expands his reach with SYNTHO, Hide&Seek Festival, and You&Me, and Omar+ continues to carve his own path, Baker’s Dozen is set to become a powerhouse imprint in the minimal house scene.

Stream/Download “Back It Up” here.

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